Evaluate marketing initiatives with analytics in Dynamics 365 Customer Insights - Journeys

Evaluate analytics and key performance indicators of marketing efforts in order to understand impact and what tactics work best for your target audience.

Business Analyst

Functional Consultant

Dynamics 365

Customer Insights Journeys

Module Objectives

In this module, you will:

Review and analyze results from Dynamics 365 Customer Insights - Journeys insights.

Units

Introduction to Marketing insights min
Contact insights min
Lead insights min
Lead scoring insights min
Account insights min
Segment insights min
Customer journey insights min
Marketing email insights min
Marketing page and form insights min
Website insights min
Social insights min
Redirect insights min
Check your knowledge min
Summary min

Prerequisites

Basic understanding of navigating Dynamics 365.
Basic understanding of how to interpret results in making marketing decisions.